Great content management is key to the success of online communications. It consists of 4 major components—compelling copy, fascinating images, intriguing video and great navigation architecture. Check out Asia Transpacific Journeys, where I worked for 14 years as the writer and communications manager. It has it all.
“Jane was our main writer and project manager at ATJ and managed communications for 14 years. As such she played a key role in our company’s success.”
Eric Kareus
Owner & Destination Manager
Asia Transpacific Journeys
Writing
Good content matters to your reader and it matters to Google. As the writer for Asia Transpacific Journeys for 14 years, I helped that company reach new levels of success each year. Pursuant to that position I also wrote travel brochures and online content for the World Wildlife Fund and the Harvard, Princeton and Yale alumni travel associations.
Over the years I have created hundreds of highly effective emails with outstanding open and click-through rates. I have also created alumni newsletters and trained multiple writers on SEO best practices.
Whether you need editing, proofing, blogging services or your entire website written, I can help you create or refine your company’s voice.
Visuals
Pages with images have a 67% greater viewer duration rate than those that lack photos. I partner with many great designers to bring your visual voice to the next level.
Navigation Architecture
So many businesses suffer because their site isn’t organized in a way that search engines and customers/clients can find what they are looking for. Everything is a higglety-pigglety, jumbled mess. And most people have no idea how essential it is to search engine optimization.
When a site offers an easy path to get customers where they need to go to get information or make a purchase, you get more customers valuing your offerings and filling out that contact form or filling up that shopping cart.
Furthermore, if your navigation is confusing, you probably have a high bounce rate. That means people find your site, get frustrated, and leave. Google keeps track of bounce rate and visit duration. High bounce and low duration means Google won’t serve you up in the results next time around because your site has a poor user experience.
I can change that. I can help you organize your site and make the user experience easy. Which results in a lower bounce rate, higher page duration, higher rankings and more conversions.
Video
Video represents over 70% of all consumer-based online traffic. I have helped conceptualize and script video for multiple companies, and partner with different creative agencies to produce stunning videos pieces.
Contact me when you are ready.